Rad Power’s lineup of bicycles is not huge. Most models also have both a throttle and a pedal-assist mode which puts them in the Class 2 e-bike category. Since they operate in the USA, Canada, and Europe, the maximum motor power is usually chosen in regard to local laws governing electric bicycles. When it comes to the electronic components, most Rad Power bicycles are powered with Bafang motors and large battery packs with capacities upwards of 600 Wh. Part of the success also lies in the fact that Rad Power’s bikes are absolutely jam-packed with features and accessories.Įven their cheaper models are usually fitted with fenders, lights, racks, a kickstand, and disc brakes. Most of their lineup is comprised of entry-level models with a focus on practicality and utilitarianism. Rad Power takes a unique approach to manufacturing bicycles.

L – Learners, we grow our skills, we are humble and seek to improve.

A – Approachable, kind, we collaborate and are always willing to help.

C – Customer-driven, completely, we do the right thing for our riders.

I – Innovators, we challenge ourselves and the status quo, we are original.

D – Diverse, inclusive of experiences, backgrounds, skills, we value every voice.

A – Accountable, we take ownership, bias to action, seek and provide feedback.

R – Responsible, to our environment, community, and team.

Rad Power summarizes the company’s philosophy with a handy acronym, calling themselves RADICAL: That’s very uncommon for electric bicycles which often come with much higher prices. As we’re writing this, their cheapest model costs just $999, whereas their most expensive model comes with a $1,699 price tag.

What’s interesting and especially attractive about Rad Power’s bicycles is that they are all priced well-below the market’s average. Rad Power’s headquarters are located in Seattle, WA, but they also have offices in Vancouver, Canada, and in Utrecht, Netherlands.Īt the moment, Rad Power Bikes produces and sells ten models that fall into five different categories: For years, Rad Power Bikes was a one-man operation as Mike worked on converting traditional bikes into e-bikes for neighbors, friends, family, and local customers. In reality, Rad Power Bikes has its roots back in 2007 when Mike Radenborough built his first e-bike as a way to get to high school and back home in a more practical way. Rad Power produces and sells some of the most affordable electric bikes on the market.All Rad electric bikes are fully customizable with accessories available on the official website.Rad Power Bikes operates on a direct-to-consumer business model that eliminates distributors and retailers.The company became popular because of a unique approach that focuses on practicality.All Rad Power e-bikes have pedal-assist and throttle functions.Rad Power produces affordable everyday electric bicycles for everyday people.Their goal was to raise $40,000, but they ended with a $320,000 budget and the rest is pretty much history. The company was officially established in 2015 when Mike Radenborough partnered with Ty Collins, his childhood friend, and started an Indiegogo campaign to help them launch their first e-bike. They have a Direct-to-Consumer business model that eliminates retailers and third-parties, bringing the price down for the end consumer. Rad Power Bikes is North America’s largest electric bicycle brand that is manufacturing reasonably-priced bicycles built for everyday people to ride every day. They produce unique city, folding, all-terrain, cargo, and utility bicycles, as well as a plethora of accessories and parts. Rad Power Bikes is a young electric bicycle manufacturer, based in Seattle, WA, USA.

Rad power bikes